Where Color Has Exploded Since 1946
At DayGlo, color isn’t just something you see - it’s something you feel.
Founded in 1946, DayGlo is the original manufacturer of daylight fluorescent color. For nearly eight decades, our vivid pigments and paints have powered some of the boldest visuals in the world—across industrial coatings, safety applications, commercial printing, and creative industries. Until now, our products have largely been available only to businesses and professionals working at scale.
That’s changing.
From Our Factory to Your Hands
With the launch of dayglocolor.com, we’re opening our doors directly to creators, artists, makers, designers, and anyone who believes color should be fearless. For the first time, DayGlo’s iconic fluorescent paints and pigments are available in smaller, consumer-friendly sizes, making it easier than ever to experiment, create, and stand out.
Every product is still manufactured, packed, and shipped from our home in Cleveland, Ohio. When you buy from DayGlo, you’re buying directly from the source—no shortcuts, no compromises, and no middlemen.
The Science of Brilliance
DayGlo didn’t just follow trends—we invented the category.
As pioneers of daylight fluorescent pigments, we’ve spent decades perfecting the chemistry behind color that appears to glow with its own energy. Our pigments absorb light and re-emit it as visible color, creating an intensity and brightness that ordinary pigments simply can’t match. Shades like Aurora Pink™, Blaze Orange™, and Ultra Violet™ don’t just pop—they electrify.
Whether you’re painting a canvas, customizing gear, producing art prints, or experimenting with pigment for the first time, DayGlo products are designed to transform the ordinary into the extraordinary.
Made for the Bold
DayGlo has always been about making a statement. Now, we’re inviting a new generation of creators to do the same.
You don’t need a corporate purchase order or industrial volume—just an idea and the courage to bring it to life. Our products are used by professionals worldwide, but they’re just as at home in a studio, workshop, classroom, or garage.
If you’re an artist pushing boundaries, a designer craving impact, or someone who simply loves vibrant energy, you’re in the right place.
A Legacy of Color—A Future of Creativity
From our beginnings in post-war innovation to our future in direct-to-consumer creativity, one thing has never changed: our belief in the power of color to inspire, energize, and transform.
DayGlo isn’t just paint or pigment—it’s possibility.
Welcome to DayGlo.
Unleash the color. Watch it come alive.